About The Growth Machine
Senior growth leadership. Without the full-time hire.
The Growth Machine is a fractional growth partnership, founded by Andrew and Tarren Price. We give founders and leadership teams senior, hands-on growth leadership across the whole commercial system, for as long as they need it.
Founder-led · Senior-only · Hands-on
Why we built it
Most growing businesses get stuck in the middle.
- 01 · You need growth
The next stage needs a different engine.
What got the business here won’t get it to the next level, and the pressure to grow is real.
- 02 · Not another full-time hire
A senior hire is a big, slow bet.
It takes months to find the right person, costs a fixed salary, and brings one person’s experience to a many-sided problem.
- 03 · Growth spans everything
The problem sits between roles.
Brand, sales, pricing, data and team all move growth. The constraint is rarely inside just one of them.
That’s where we come in.
Senior growth leadership across every discipline, fractional and hands-on: we find the real constraint, own the outcome and do the work, alongside your team.
Why two founders
Complementary skills. The whole spectrum of growth.
Growth doesn’t live in one department, so neither does our experience. Between us, we’ve led it from both ends: the commercial model, sales and revenue, and the customer, brand and channels. Where our experience overlaps, we challenge each other. Together, it covers every lever a business can pull to grow.
- Brand & positioning
- Customer insight
- Acquisition
- Conversion
- Sales
- Pricing & model
- Data & AI
- Team & operations
Between us, all of it
In any industry: B2B, SaaS, ecommerce and consumer.
15+ years each in growth roles.
Sales, marketing, revenue and commercial leadership, from enterprise deals to ecommerce and marketplaces.
From global brands to our own.
Commercial and insight roles at Red Bull and Beiersdorf, and brands we’ve built from scratch.
We’ve built businesses ourselves.
6+ startups founded and run, £1.5M+ raised, a venture built and sold, and a brand trading internationally today.
How we work
We don’t hand you a strategy. We get in and do the work.
Diagnose
We look across the whole commercial system to find what’s really holding growth back.
Prioritise
We agree the few changes with the biggest commercial impact, and what good looks like.
Do the work
We build and run it alongside your team, directing agencies and partners where needed.
Embed
We leave the tools, rhythm and skills behind, so it keeps working without us.
Meet the team
The people you’ll work with.
Andrew Price
Co-founder & Growth Operator
A founder and commercial leader who has owned the growth in every business Andrew has built or led: the model, the sales, the brand and the funding.
- Co-founded a 15-person venture studio and led its revenue
- Built and sold a fintech venture
- Raised £1.5M+ and secured a global patent as a CEO
- Ran a creative agency and built its sales engine
- Co-founded and runs an international DTC pet brand
Worked with ABSA · Woolworths · Vodacom
Andrew on LinkedIn
Tarren Price
Co-founder & Growth Operator
A consumer and commercial growth leader who turns customer and market insight into decisions on brand, channel, product and price.
- Trade marketing strategy for a global skincare brand
- National insights for a global drinks brand
- Founded and ran a consumer health brand
- Leads ecommerce growth for a UK beauty brand
- Co-founded and runs an international DTC pet brand
Worked with Red Bull · Beiersdorf
Tarren on LinkedInWhen you work with The Growth Machine, you work directly with us.
Let’s talk about your business.
Every business has opportunities hiding between its moving parts. Let’s find yours.