Agency
Specialty breadth
- Works within a defined scope
- Often layered, with junior delivery
- Cross-functional coordination remains client-side
- Prioritises channel metrics over P&L impact
Don’t hire the title. Solve the growth problem.
When growth slows, businesses often reach for a title: CMO, CRO, Head of Growth, GTM lead. But growth rarely fits neatly inside one role.
Talk to The Growth Machine →Fractional. Senior-led. Hands-on.
- Stalled growth
- Unclear GTM
- Weak acquisition
- Low conversion
- Margin leakage
- Founder dependency
- More revenue
- Better margins
- Better systems
- AI-enabled operations
- Stronger team
- Scalable growth
- Stalled growth
- Unclear GTM
- Weak acquisition
- Low conversion
- Margin leakage
- Founder dependency
- More revenue
- Better margins
- Better systems
- AI-enabled operations
- Stronger team
- Scalable growth
The traditional trade-off
Breadth or ownership?
Most businesses have had to choose. We think you should have both — with a founder’s eye on the P&L.
Two growth systems
How you grow depends on how you sell.
The principles are the same. The commercial levers aren’t.
Ecommerce & consumer growth
For businesses where growth happens through customers, products and channels.
- Brand & demand
- Acquisition & discoverability
- Conversion & onsite
- Retention & LTV
- Margin & channels
- Data, systems & AI
B2B, SaaS & sales-led growth
For businesses where growth happens through pipeline, people and systems.
- Brand & demand
- Sales & conversion
- GTM & market expansion
- Commercial model
- Data, systems & AI
- Team & operating model
B2B2C or somewhere in between? We work across both systems.
B2B, SaaS & sales-led growth
The next stage of growth may not start with more leads.
The next growth opportunity may come from optimisation, expansion, or a completely different part of the commercial system.
We diagnose, prioritise and execute — not just advise.
How we work
We don’t hand you a strategy. We get in and do the work.
Senior thinking is only useful if somebody makes it happen.
Brand & Demand
- Positioning & proposition
- Differentiation
- Messaging & sales materials
Sales & Conversion
- Lead generation & funnels
- Sales process & conversion
- Tools & enablement
GTM & Market Expansion
- ICP & market focus
- Routes to market
- Launch & partnerships
Commercial Model
- Pricing & packaging
- Revenue model
- Growth economics
Data, Systems & AI
- Connected data
- Forecasting & scenarios
- Automation & bespoke tools
Team & Operating Model
- Structure & accountability
- Leadership rhythm
- Training & capability
Complementary disciplines. Compounding impact.
Profitable growth
Six disciplines run as one commercial function, so a gain in one isn’t lost in the next.
Not sure which of the six is holding you back?
Data, systems & AI
Most businesses don’t have a data problem. They have a context problem.
Your CRM knows one thing, finance another, marketing another. We connect them, so you can see what is really happening, and what to do next.
04 · Commercial Model
Which revenue is actually profitable?
Plain dataSourceCRM
Revenue by customer, last 12 months
Looks likeYour biggest accounts are your best.
Enhanced dataConnected sourcesCRMFinanceDiscountsDelivery
Contribution by customer, after discounts and delivery, 12 months
ActuallyThree major accounts are buying growth at the expense of your margin.
£420Ka year lost to discounts over 15%
−£185Kcontribution on three big accounts
+6ptsmodelled EBITDA, if fixed
Do next
Reprice or rescope the three accounts at renewal, and give sales value-based discount rules.
The people behind the machine
Two senior operators. One growth mandate.
We’ve spent our careers building businesses, not just advising them.
Andrew Price
Co-founder & Growth Operator
Business design · Commercial strategy · Revenue architecture
Tarren Price
Co-founder & Growth Operator
Commercial intelligence · Growth strategy · Market positioning
Over 15 years each across startups, established businesses and international brands: founding and funding ventures, launching products and trading across markets. Different perspectives, one founder mentality: see the bigger picture, find what matters, and own making it happen.
Meet the foundersCollective achievements
- £1.5M+ raisedin venture funding
- 1 exita fintech venture built and sold
- Global patenta tech patent secured in 11 regions
- International DTC branda pet brand we founded and still run
- 6+ startupsfounded and managed
- 2 global brandscommercial growth and insights for Red Bull and Beiersdorf
Companies we’ve worked with.
Businesses we’ve helped build, launch and grow.
- WeAreMonsters (Professional services, South Africa): Revenue model, Marketing & acquisition, Digital sales funnels. “The Growth Machine team have been instrumental in the design of my company’s revenue model, as well as restructuring our marketing, acquisition, and digital sales funnels and strategies. They set up processes, did the work, and put in 110% effort. Their influence has been huge, and I can’t recommend them enough.” Pieter van Reenen, CEO.
- Hoddogs (our own brand, Pet · DTC, US & Australia): Brand, Marketing, Website & conversion, Retail & Amazon. Everything from brand refinement to marketing, website and conversion optimisation, retailer sales, Amazon, and back again.
- National Debt Advisors (Financial services, South Africa): Lead generation, Sales conversion, Performance reporting. “I love these guys. A complete one-stop shop for getting your revenue where it needs to be. No buzzwords and vanity metrics. They figure out what is going to move the needle, and then they make it happen.” Sebastien Alexanderson, Owner.
- Hollywood Browzer (Beauty, UK): Creative & website, Commercial model, Amazon & search.
- Score Up (Fintech, South Africa): Go-to-market, Brand, RevOps. “We thought we just needed a launch plan and to push marketing, but The Growth Machine came in and aligned everything, from brand to RevOps, and caught the leaks first. Immediately the company looked better. If you’re looking for help with taking your company to market, I highly recommend these guys.” Score Up.
- UsedCarParts (Ecommerce, South Africa): Revenue leaks, Optimisation, Scaling. “The trouble with being a one-man band and founder: you are spread so thin, and never really have the capacity to look deep enough into any area of the business. Working with this team helped me find the leaky buckets, and optimise to help scale my business. It felt like I had a team of founders, rather than just an agency.” Pieter van Reenen, Owner.